We’re the bloggers who love to educate people. We pride ourselves in our ability to take a significant, specific topic and break it down into a variety of different smaller topics, explaining each one of them in a compelling and easy-to-understand way.
Our audience visits our sites because we’re a good resource. We teach the people who want to learn. We explain subject matters that need and deserve an explanation. We provide resources to help people with their lives, careers, and hobbies. Explainers can cover anything from basic beginner’s guides and step-by-step guides, podcasts, and even infographics.
We’re also one of the easiest personas to adopt. As long as you can explain a topic and put some hard work into your blog content, you can be an explainer after your first blog post. We build authority over time by creating a library of evergreen content on our niche of choice and winning the race slowly and steadily.